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Appalachian Underwriters Inc. Partners with New Life Insurance Carrier Plum Life

Carrier News, Life Insurance, New, Uncategorized

Plum Life adds another option for life insurance coverage to Appalachian’s (AUI)  agents. Plum Life is an insurtech based out of New Jersey that started in 2020. Plum’s platform gives a friction-free quoting experience for the agents and the clients. Agents will be able to register in minutes to access the Plum Life system through  

Plum Life is a Managing General Agency that partners with A-rated carriers, offering life insurance in 48 states. The platform offers lead generation and automated follow-ups to ensure easy utilization for agents. The quoting process is entirely digital. Agents can earn up to 100% commissions in the first year with advances up to nine months.

CMO & Co-Founder of Plum Life, Rahim Rajpar, stated, “We are excited to create new relationships with agents along with driving new life insurance sales.”

“Adding Plum Life to our panel of digital Life Insurance partners is an exciting moment for all of us here at Appalachian (AUI),” Edgar Peña, Digital Distribution Manager at AUI, stated, “We want our agents to feel confident that AUI can be their one stop shop for all their customers’ needs and Plum gets us one step closer to achieving that goal.”

About Plum Life:

Plum Life is on a mission to create the ideal life insurance experience where the confidence of working with an advisor and the ease and convenience of buying online meet in one place. At its core, Plum Life is a Life Insurance technology company. The company offers an agent-only digital experience designed to simplify the entire process of selling life insurance from quoting to application to issue. Designed especially for the life insurance industry, Plum Life’s integrated platform combines the capabilities of a modern technology company and the personal attention and service of an advisor. Founded in 2020, and based in Berkley Heights, New Jersey, the company leverages its proprietary technology platform fueled by Machine Learning, Behavioral Science, AI, and Swiss Re’s Magnum. Learn more at


About Appalachian Underwriters, Inc.

AUI is a full-service MGA and Wholesale Insurance Brokerage, providing independent agents a national outlet to multiple specialized markets for Workers’ Compensation, Commercial Specialty, Life, and Personal Lines of insurance. Appalachian Underwriters is a wholly-owned subsidiary of Acrisure. To learn more, please visit

Media Contact:

Kymberlee Toomey


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