AUI Welcomes Carrie Bay in her Promotion to Marketing Director


Appalachian Underwriters is excited to announce that our former Marketing Representative, Carrie Bay, has been promoted to Director of Marketing for AUI! Formerly handling marketing in our Southern region, including Tennessee, Alabama, and Georgia, Carrie will now be coordinating all marketing efforts for our internal and external marketing staff and providing marketing support to all lines of business that Appalachian Underwriters offers on a national footprint.

With 24 years in the insurance industry, she has a vast amount of experience in many areas. Her time with regional and national carriers helps her to understand the markets and products available, and her relationships with the independent sales force keep her current and in touch with the best possible ways to serve the agency’s clients.

“We are so excited about having Carrie give direction to our marketing team,” said Bob Arowood, President of AUI. “We know that with Carrie’s vision and experience, AUI can keep up the rapid growth that we have historically had.”


Carrie BayMarketing Director


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